A Navattic alternative for live, not captured, demos
Looking for a Navattic alternative? Ushered runs a live AI demo on your real product instead of a captured click-through. An honest comparison of when to use each.
Navattic builds interactive demos: captured screens of your product stitched into a guided click-through that a buyer explores alone. Ushered runs a live AI demo that drives your real product by voice and answers questions out loud. They are different products, not rivals. Navattic is a strong choice for self-serve tours on your marketing pages, with public benchmarks to back it. Ushered is for the buyer who wants a real, guided walkthrough and has questions. Plenty of teams run both, at different stages of the funnel.
Navattic is one of the leaders in interactive demos, and they are good at it. So this is not a takedown. An interactive demo and a live demo solve different problems, and the right one depends on what the buyer needs in the moment they land.
What Navattic is
A Navattic demo is built from a capture of your product. You install a Chrome extension, click through the app, and it records the screens. Then you edit the path, add tooltips, and publish it as a link or an embed. Navattic supports both lightweight screenshot demos and clickable HTML demos, and it leans toward top-of-funnel marketing use. The buyer explores it alone, at their own pace. The screens are frozen at the time you captured them.
What Ushered is
An Ushered demo is your live product, driven on screen by an AI guide that talks. It asks what the buyer came for, walks them through that part of the real app, and answers pricing, security, and comparison questions as they come up. Nothing is pre-captured, so the demo always reflects the product as it is right now.
Navattic vs Ushered
| Navattic | Ushered | |
|---|---|---|
| Built from | A capture of your screens | Your real, live product |
| How the buyer engages | Clicks through alone | Talks with a voice guide |
| Adapts to the buyer | Authored path, some branches | Asks first, then tailors |
| Answers questions | Tooltips and set text | Out loud, in the flow |
| Shows current data | Frozen at capture | Whatever the live app shows |
| Stays up to date | Re-capture on each change | Reflects the live app |
| Loads | Instantly, nothing live behind it | Starts a live session |
| Best for | Self-serve tours, embeds, email | A real guided walkthrough |
Navattic's numbers are real
Give the category its due. In Navattic's State of the Interactive Product Demo 2025, the top 1% of demos reached an 84% engagement rate, around 70% of those top demos were ungated (no form), and ungated demos drew about 10% more engagement than gated ones. Their benchmark data also shows demos placed above the fold getting 3.5 times the engagement of ones buried lower. For a buyer who is only browsing, a well-built captured tour clearly earns its place.
Where Navattic wins
Captured tours load instantly and never break mid-demo, because nothing live runs underneath. They are predictable, so every prospect sees the same clean path, which is what marketing wants on a feature page. They embed cleanly in a webpage or an email. And they suit a casual visitor at the very top of the funnel who is not ready to talk to anything yet. Navattic is also the more established product, with a mature editor and analytics.
Where Ushered wins
The moment a buyer has a question, a capture cannot answer it. Ushered can. It shows the real product with live data, handles the off-path pricing and security questions that decide deals, and qualifies as it goes because it is having a conversation, not serving a static page. There is more in interactive demo vs live AI demo.
The maintenance difference
This is the part teams feel six months in. A Navattic demo is a snapshot, so every redesigned screen or renamed feature means someone goes back to re-capture it, and fast-moving products end up with tours that quietly drift out of date. An Ushered demo drives the current product, so it does not go stale. The tradeoff runs the other way: a live demo depends on your app being up, the same as a human demo would.
Use both
These are different stages, not competitors. Put a captured Navattic tour on your marketing pages for the browsers, and offer a live Ushered demo the moment a buyer wants to go deeper. The tour earns the click. The live demo earns the meeting.
Is Ushered an interactive demo tool like Navattic?
No. Navattic captures your screens into a click-through the buyer explores alone. Ushered runs a live demo on the real product by voice and answers questions. They solve different problems.
Does Navattic use my real product?
It uses captures of your real screens, frozen when you recorded them. They look real but do not run live, so they show the data and UI from capture time.
Which converts better?
They work at different stages. Captured tours lift self-serve engagement near the top of the funnel. A live demo converts the buyer who is ready to ask real questions before booking a call.
Do I have to choose one?
No, and most teams should not. Use Navattic tours for self-serve browsing and a live Ushered demo for buyers with questions. They work well back to back.
What happens when my product changes?
With Navattic you re-capture the screens that changed. Ushered reflects the current product automatically, since it drives the live app.
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