A Karumi alternative for live AI product demos
Looking for a Karumi alternative? Ushered runs live AI demos on your real product, discovery-first and by voice. An honest side-by-side, including where Karumi is ahead.

Karumi and Ushered are the two closest products in the AI-demo space. Both give a buyer an instant, personalized demo on your real product instead of a scheduled call, and both answer questions, work in multiple languages, and keep up as you ship. The real differences are narrow: Karumi runs the demo as an agent in a video call and is the more established company, with SOC 2, ISO 27001, and Y Combinator behind it. Ushered runs a voice-led demo that shares its screen, leans on a lighter setup, and is early. If certifications gate your deals today, Karumi is the safer pick. If you want a voice-led demo and a team that will shape the product with you, that is us.
If you are evaluating Karumi, you already believe the core idea: a buyer should get a demo the moment they want one, not three days later. So does Ushered. These two products agree on more than they disagree on, so this page is about the narrow places where they actually differ, and where Karumi is genuinely ahead.
What Karumi is
Karumi is an agentic demo platform. An AI agent runs a real-time product demo in a video call, interprets and navigates your live software, answers questions, and adapts the flow to the prospect, available 24/7. It personalizes to the buyer, supports multiple languages, syncs demo data to Salesforce or HubSpot, and learns from your software updates. It is backed by Y Combinator and publishes SOC 2, ISO 27001, and GDPR compliance with role-based access control. Pricing is a platform fee plus a per-call charge, quoted per customer.
What Ushered is
Ushered runs a live demo too, but as a voice guide that shares its screen and drives your real product, without a face on camera. It picks up the moment a buyer asks, runs discovery first by asking what they came for, then walks them through that part of the live app and answers pricing, security, and comparison questions in the flow. You get a transcript of every call and where the buyer dropped off. It runs in the buyer's language, any hour. We are early, and we price to your demo volume.
Karumi vs Ushered, honestly
| Karumi | Ushered | |
|---|---|---|
| Instant demo, no scheduling | Yes | Yes |
| Drives your real, live product | Yes | Yes |
| Format | AI agent in a video call | Voice guide sharing its screen |
| Asks what the buyer wants | Yes | Yes, discovery-first |
| Answers questions live | Yes | Yes |
| Multiple languages | Yes | Yes |
| Keeps up with product changes | Yes | Yes |
| Transcript and intent signals | Yes | Yes |
| CRM sync | Salesforce, HubSpot | Yes, on the Growth plan |
| SOC 2 / ISO 27001 / GDPR | Yes | Not yet |
| Maturity | Established, YC-backed | Early |
| Pricing model | Platform fee plus per-call | Sized to demo volume |
Where they are the same
It is worth being clear, because a lot of comparison pages pretend otherwise. Both products replace the scheduled demo with an instant one. Both drive your actual software rather than a recorded click-through. Both ask the buyer questions and personalize the walkthrough, both answer in multiple languages, and both keep working as you ship updates. If your only requirement is an instant AI demo on your real product, either one delivers that.
Where they differ
The clearest difference is the format. Karumi runs the demo as an agent in a video call. Ushered runs it as a voice guide that shares its screen and drives the product, with no face on camera. Some buyers like the video-call feel, others find a voice walking them through the screen less distracting. Neither is automatically better, so weigh it against how your buyers like to be sold to.
The other difference is setup. Karumi's onboarding asks you for a sales script, messaging doc, competitor analysis, and objection playbook so the agent knows your pitch. Ushered leans the other way: you connect the product and the guide explores it to learn the layout, so the lift at the start is lighter. Both keep up once you are live.
Where Karumi is ahead
We will be straight with you. Karumi is backed by Y Combinator, publishes formal security certifications (SOC 2, ISO 27001, GDPR) with role-based access control, and has a sales dashboard and public customers. Ushered is early. If your buyers gate on those certifications today, or you want a vendor with a longer track record, Karumi is the safer choice right now, and we are working toward the same bar.
Where Ushered might fit better
Ushered is the better fit if you want a voice-led demo rather than a video-call agent, a lighter setup that learns from your product instead of from a stack of sales docs, and a team that will shape the product with you while it is early. If you are an enterprise that needs certifications signed before a pilot, that is not us yet, and we would rather say so than waste your time.
Does Karumi demo the real product or a recording?
The real product. Karumi's agent interprets and navigates your live software, the same as Ushered. Neither is a recorded click-through.
What is the main difference between Karumi and Ushered?
Format and maturity. Karumi is a video-call agent and is further along with certifications and customers. Ushered is a voice-led, screen-sharing guide and is early.
Is Ushered cheaper than Karumi?
Both price to your demo volume, and Karumi uses a platform fee plus a per-call charge. The honest answer is to compare quotes for your numbers. We will not pretend to know their price for your case.
What if I need SOC 2 today?
Karumi has it, we do not yet. If it is a hard gate for your buyers, that is a fair reason to choose a certified vendor now.
Can Ushered demo my real product like Karumi?
Yes. Ushered signs in to your live product with a scoped login and drives it on screen during the call.
See how Ushered demos your product
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